New: take deposits with Apple Pay and Google Pay at checkout. Start free

Pricing

Simple, honest pricing

Save over £90 a month in tools and admin - and feel the ease of doing your work.

Your current stack

Six subscriptions that don't talk to each other - plus chasing every deposit yourself.

  • Booking / scheduling app
    BooksyGoldieFresha£25
  • Link-in-bio page
    Linktreebit.ly£8
  • Website builder
    WordPressFramerSquarespaceWix£29
  • Deposit & payment links
    StripePayPalSquare£15
  • Client records spreadsheet
    Google SheetsMailchimpHubSpot£10
  • Reminder & review texts
    MailchimpMinutemailerWhatsApp£18

Total monthly cost

£105+/mo

I want relief

Starter

Free

Everything you need to start taking bookings. No card, no time limit.

Get started

You'll get:

  • Your own branded booking website
  • Unlimited appointments, no monthly cap
  • Deposits, split payments and refunds
  • Card payments at 3% + 30p
  • Email reminders and review requests
  • Google Calendar two-way sync
  • Up to 50 client records
  • Online rescheduling and cancellations
  • Your own bookwan.me link for socials
  • Cancellation policy and no-show fees

Bookwan Pro

£10/mo

For pros running a real book. 15 days free, no credit card, cancel anytime.

Start free
  • Everything in Starter, plus:
  • Lower card fee: 1.7% + 30p
  • Unlimited client records
  • Team members with their own calendars
  • Service variations and add-ons
  • Reports, payouts and priority support
  • Six premium website themes
  • Custom client fields and lash/brow maps
  • Invoices with your logo and bank details
  • Instant payouts and discount codes

Compare plans

Every single thing you get

No hidden tiers, no per-booking charges, no setup fee. Here is the whole platform, line by line.

Feature

Starter

Free

Pro

£10/mo

Your booking website

The page clients land on, on your own link.

Branded booking site on bookwan.me/yourname

Included
Included

Website themes

1 (Signature)
All 6 themes

Accent colour and font pairing

Preset
Full control

Drag-and-drop page blocks

Core blocks
All blocks

Portfolio gallery

12 photos
Unlimited

Story-player portfolio reels

Not included
Included

Custom domain

Not included
Included

Your logo as favicon and page title

Included
Included

Remove Bookwan badge

Not included
Included

Import your site from Booksy, Fresha or Goldie

Included
Included

Bookings and calendar

Everything that keeps the day running without texts.

Appointments per month

Unlimited
Unlimited

Services and categories

Up to 10 services
Unlimited

Service variations, tiers and add-ons

Not included
Included

Buffers, travel time and lead time rules

Basic
Per service

Client self-serve reschedule and cancel

Included
Included

Pro-side reschedule with client notice

Included
Included

Two-way Google Calendar sync

Included
Included

Apple / Outlook calendar (ICS) feed

Included
Included

Clash detection and side-by-side day view

Included
Included

Recurring availability and time off

Included
Included

Waitlist for full days

Not included
Included

Payments, deposits and payouts

Money in, on your terms, through your own Stripe account.

All-in card fee at checkout

Card processing is already included - nothing deducted later.

3% + 30p
1.7% + 30p

Take full payment online

Included
Included

Deposits and part payments

Included
Included

Pay-later balance on the day

Included
Included

Choose who absorbs the fee

Included
Included

Apple Pay, Google Pay and Klarna

Included
Included

Refunds and partial refunds

Included
Included

No-show and late-cancellation fees

Included
Included

Standard Stripe payouts

Included
Included

Instant payouts

Not included
1% + 0.5%

Payment links you can send anywhere

Not included
Included

Invoices with your logo and bank transfer details

Not included
Included

Clients and records

A real client book, not a spreadsheet you forget to open.

Client records

50
Unlimited

Visit history, spend and no-show count

Included
Included

Notes and photos per client

Notes only
Notes + photos

Tags and saved filters

Not included
Included

Custom client fields

Not included
Unlimited

Industry presets (lash maps, face shape, formulas)

Not included
Included

Consent and intake forms

Not included
Included

Export clients to CSV

Not included
Included

Reminders and reviews

Fewer no-shows without you chasing anyone.

Booking confirmation emails

Included
Included

Email reminders before the appointment

1 reminder
Multi-step

Review requests after the appointment

Included
Included

SMS reminders

Not included
Add-on

Editable message wording

Not included
Included

Emails sent from your business name

Not included
Included

Import your Google reviews

Included
Included

Team

When it stops being just you.

Team members

Not included
Unlimited

Individual calendars and hours

Not included
Included

Client picks their pro at booking

Not included
Included

Roles and permissions

Not included
Included

Staff-only view of their own day

Not included
Included

Per-service staff assignment

Not included
Included

Growth and discovery

Getting found, and getting rebooked.

Listed on the Bookwan discover directory

Included
Included

SEO-optimised profile and service pages

Basic
Full engine

City and category landing pages

Not included
Included

Discounts and promo codes

Not included
Included

Gift-style offers and seasonal pricing

Not included
Included

Google Business Profile sync

Not included
Coming soon

Reporting and support

Knowing where the money went.

Dashboard with last 30 days at a glance

Included
Included

Revenue, payout and fee reports

Summary
Full detail

Setup monitor and progress checks

Included
Included

Help centre and guides

Included
Included

Email support

Included
Priority

Bookwan takes no cut of your service price. Card fees are charged once at checkout and already include Stripe processing. Cards issued outside your country and currency conversions carry Stripe's extra cost.

What's in the plan

Card payments run through your own Stripe account, so payouts land in your bank on Stripe's normal schedule. One all-in fee is taken at checkout and it already covers card processing: 1.7% + 30p on Pro, or 3% + 30p on the free Starter plan. Nothing else is deducted later, and you choose whether you absorb the fee or pass it to the client. Cards from outside your country, and currency conversions, carry Stripe's extra cost.

Start your 15 days free ↗
  • Your own booking website with six themes
  • Unlimited services, extras and discounts
  • Deposits, split payments and payment links
  • Automatic reminders and review requests
  • Client records, notes and tags
  • Two-way Google Calendar sync
  • Revenue reports and payout tracking

£10 a month instead of six subscriptions that don't talk to each other.

Start free

15 days

free to try, no card needed to start

What you get

A closer look at every feature.

Booking website

Answer a few questions about your services, prices and hours and Bookwan assembles a branded site on your own link - ready to take bookings the same day.

See booking website
Booking website

Appointment scheduling

Set your hours, breaks, buffers and travel time once. Bookwan works out real availability per service so clients only ever see times you can actually work.

See appointment scheduling
Appointment scheduling

Online booking

A five-step booking flow built for thumbs: pick the service, add extras, choose a time, pay the deposit, done - with the total price always visible.

See online booking
Online booking

Deposits & payments

Take a fixed or percentage deposit per service, collect the balance on the day and see every payment, refund and payout in one place. Powered by Stripe.

See deposits & payments
Deposits & payments

Reminders

Confirmations, reminders and follow-ups go out on their own, in your tone, with the details clients always ask for.

See reminders
Reminders

Reviews

Ask for a review automatically after every appointment, then show the best ones on your booking page.

See reviews
Reviews

Client management

A client list that fills itself. Contact details, history, spend, notes and photos - all in one profile you can pull up between appointments.

See client management
Client management

Reports

Revenue, bookings, top services and busiest days - in plain numbers you can read between clients, not a spreadsheet you'll never open.

See reports
Reports

Discounts & offers

Create codes, percentage or fixed discounts and limited offers - then watch them apply cleanly at checkout without you doing the maths.

See discounts & offers
Discounts & offers

Google Calendar sync

Connect Google Calendar and Bookwan works both ways - new bookings appear in your calendar, and anything already busy there is blocked out for clients.

See google calendar sync
Google Calendar sync

Website themes

Signature, Editorial, Boutique, Noir, Studio Grid and Playful. Pick a look, choose your accent colour and heading font - your content stays exactly where it is.

See website themes
Website themes

Booking website

Answer a few questions about your services, prices and hours and Bookwan assembles a branded site on your own link - ready to take bookings the same day.

See booking website
Booking website

Appointment scheduling

Set your hours, breaks, buffers and travel time once. Bookwan works out real availability per service so clients only ever see times you can actually work.

See appointment scheduling
Appointment scheduling

Online booking

A five-step booking flow built for thumbs: pick the service, add extras, choose a time, pay the deposit, done - with the total price always visible.

See online booking
Online booking

Deposits & payments

Take a fixed or percentage deposit per service, collect the balance on the day and see every payment, refund and payout in one place. Powered by Stripe.

See deposits & payments
Deposits & payments

Reminders

Confirmations, reminders and follow-ups go out on their own, in your tone, with the details clients always ask for.

See reminders
Reminders

Reviews

Ask for a review automatically after every appointment, then show the best ones on your booking page.

See reviews
Reviews

Client management

A client list that fills itself. Contact details, history, spend, notes and photos - all in one profile you can pull up between appointments.

See client management
Client management

Reports

Revenue, bookings, top services and busiest days - in plain numbers you can read between clients, not a spreadsheet you'll never open.

See reports
Reports

Discounts & offers

Create codes, percentage or fixed discounts and limited offers - then watch them apply cleanly at checkout without you doing the maths.

See discounts & offers
Discounts & offers

Google Calendar sync

Connect Google Calendar and Bookwan works both ways - new bookings appear in your calendar, and anything already busy there is blocked out for clients.

See google calendar sync
Google Calendar sync

Website themes

Signature, Editorial, Boutique, Noir, Studio Grid and Playful. Pick a look, choose your accent colour and heading font - your content stays exactly where it is.

See website themes
Website themes

Booking website

Answer a few questions about your services, prices and hours and Bookwan assembles a branded site on your own link - ready to take bookings the same day.

See booking website
Booking website

Appointment scheduling

Set your hours, breaks, buffers and travel time once. Bookwan works out real availability per service so clients only ever see times you can actually work.

See appointment scheduling
Appointment scheduling

Online booking

A five-step booking flow built for thumbs: pick the service, add extras, choose a time, pay the deposit, done - with the total price always visible.

See online booking
Online booking

Deposits & payments

Take a fixed or percentage deposit per service, collect the balance on the day and see every payment, refund and payout in one place. Powered by Stripe.

See deposits & payments
Deposits & payments

Reminders

Confirmations, reminders and follow-ups go out on their own, in your tone, with the details clients always ask for.

See reminders
Reminders

Reviews

Ask for a review automatically after every appointment, then show the best ones on your booking page.

See reviews
Reviews

Client management

A client list that fills itself. Contact details, history, spend, notes and photos - all in one profile you can pull up between appointments.

See client management
Client management

Reports

Revenue, bookings, top services and busiest days - in plain numbers you can read between clients, not a spreadsheet you'll never open.

See reports
Reports

Discounts & offers

Create codes, percentage or fixed discounts and limited offers - then watch them apply cleanly at checkout without you doing the maths.

See discounts & offers
Discounts & offers

Google Calendar sync

Connect Google Calendar and Bookwan works both ways - new bookings appear in your calendar, and anything already busy there is blocked out for clients.

See google calendar sync
Google Calendar sync

Website themes

Signature, Editorial, Boutique, Noir, Studio Grid and Playful. Pick a look, choose your accent colour and heading font - your content stays exactly where it is.

See website themes
Website themes

Pricing questions

Let's grow
your bookings!

Bookwan gives you a beautiful booking site, deposits upfront and reminders that cut no-shows - so your calendar fills itself.

Get started free
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